My Story
I didn’t set out to build a business around menopause or midlife.
I set out to understand what was happening to me.
What I experienced wasn’t a sudden crisis, but a quiet shift — a sense that the way I had been living and showing up no longer fit.
My body was changing. My energy was changing. And beneath it all was a question I couldn’t ignore anymore:
Who am I now, if the old version no longer applies?
What I struggled to find were honest conversations about this stage of life. Much of what existed framed it as something to endure, fix, or push through. Very little spoke to the emotional and identity shift that so many women experience — often silently.
What surprised me most wasn’t the physical change — it was the emotional one.
There was grief for versions of myself I had outgrown.
Relief, too, at no longer needing to perform in the same way. And a growing sense that this wasn’t an ending, but a threshold.
The turning point came when I stopped trying to get back to who I was, and instead began listening to who I was becoming. When I approached this stage with curiosity rather than resistance, everything shifted. What had felt like loss began to feel like clarity.
I wasn’t broken.
I was being asked to live differently.
Evolve & Blossom grew from that understanding.
I now support women in midlife who are capable, thoughtful, and outwardly “fine”, yet privately sensing that something deeper is unfolding. Women who don’t want platitudes or pressure, but space to reflect, understand what’s changing, and make choices that feel authentic.
My work is grounded, reflective, and practical — shaped by lived experience, deep listening, and a belief that midlife deserves more than quick fixes. Creativity and visual reflection are woven through my approach, not as decoration, but as tools for insight and self-trust.
This stage of life is often framed as decline. I see it differently.
It’s a time of recalibration.
Of shedding what no longer fits.
Of coming home to yourself with greater honesty and compassion.
If any of this resonates, you’re not alone — and you’re not late. You’re right on time.